LIFE & SID RE-OPENING: #ASSAUDIASTYLE

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Event Management & Execution + Influencer Engagement

Assaudia Style aims to touch on both Life & Sid’s diverse styles and segments; Assaudia Style aims to marry both concept boutiques under the ANMA umbrella via a joint opening event and concept. The event was hosted by Saudi actress and comedian, Darin Al Bayed whose fanbase reached to 2.5 million followers. Darin leveraged her social media followings to successfully draw in traffic instore and get more than 400 contest submissions online.