The region’s biggest-ever music event, the MDL Beast Festival, took place in Riyadh in December 2019. The three-day event was attended by more than 400,000 people, including the most recognizable names in music and social media. Internationally renowned DJs such as Martin Garrix, David Guetta, Steve Aoki, Peggy Gou, and Tiësto played back-to-back sets.
MDL Beast attendees were also treated to a “B-side” retail area where local Saudi creatives presented products and services for purchase. Highlights included the Instagram-worthy Cadillac Arcade, which allowed guests the opportunity to play vintage video games between musical performances.