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The global eyewear brand hosted its first EMEA-wide social-media campaign, #ProudToBelong, in Jeddah, Saudi Arabia. At the event, a crowd of West Coast millennials partied Ray-Ban-style to a set by musical headliner DJ Hassan Ghazzawi, which was followed by surprise performances from hip-hop artists 2Fitch, Randar, Alyoung, and Ameer.
Attendees included Jeddah’s most popular influencers and YouTube vloggers, among them the brothers behind The Saudi Reporters, Abdulaziz and Abdullah Bakr; Moiyad Ba; Ali Alsharief; Ahmad Almalki; and style influencer Nirvana Abdul.